44kp Privacy Policy — How We Handle Your Personal Data

This Privacy Policy is issued by the operator of the 44kp platform, accessible at 44kp.net (referred to throughout this document as "44kp", "we", "us", or "our"). 44kp operates an online gaming and sports betting platform serving Pakistani players, offering cricket betting, live casino games, slot games, fishing games, and crash-style titles.

For all data protection enquiries, subject access requests, or complaints regarding our handling of your personal data, please contact us at:

• Support Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via the 44kp platform with an average response time of 3–5 minutes

We will acknowledge all data protection correspondence within 48 hours and aim to provide a substantive response within 14 business days. For complex requests — such as full subject access requests requiring data extraction across multiple systems — we may require up to 30 days, in which case we will notify you of the extended timeline.

44kp collects personal data across several categories, depending on the nature of your interaction with the platform. The table below summarises the main data categories and what they include:

44kp does not collect sensitive personal data categories such as racial or ethnic origin, religious beliefs, health data (other than responsible gaming-related information as described above), or biometric data for identification purposes. Where KYC document verification requires review of a government-issued identity document that may contain such information incidentally, that data is processed solely for identity verification purposes and is not stored beyond what is required.

44kp collects personal data through several mechanisms depending on how you interact with the platform:

• Direct submission: Data you actively provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting support, or participating in promotions. This is the primary source of identity and contact data.
• Automated technical collection: Data collected automatically as you use the 44kp platform, including IP address, device identifiers, session logs, and browser information. This data is collected via server logs and platform analytics tools operated by 44kp.
• Payment processing partners: When you deposit or withdraw via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, transaction confirmation data is shared with 44kp by the relevant payment processor to confirm the transaction status and credit or debit your account accordingly.
• KYC and identity verification partners: Where 44kp uses third-party identity verification services to validate documents you submit, those services return a verification result to 44kp. The underlying document data is processed in accordance with the verification partner's own data protection terms.
• Fraud and security monitoring: 44kp and its fraud prevention partners may collect and analyse data about account behaviour, transaction patterns, and device fingerprints to identify and prevent fraudulent activity.
• Cookies and similar technologies: As described in Section 7 of this policy, 44kp uses cookies and similar tracking technologies to collect usage data and improve platform performance.

44kp uses your personal data for the following purposes. Each purpose is tied to a specific lawful basis described in Section 5:

• Account creation and management: Processing your registration, verifying your identity, maintaining your account, and enabling access to Gaming Services and Betting Services on the 44kp platform.
• Financial transaction processing: Facilitating deposits and withdrawals in PKR via your chosen payment method, verifying payment details, and maintaining accurate transaction records.
• Regulatory and compliance obligations: Conducting KYC verification, anti-money-laundering checks, age verification (21+), and reporting as required under the international licensing framework under which 44kp operates.
• Fraud prevention and security: Detecting, investigating, and preventing fraudulent account activity, unauthorised access, bonus abuse, and other security threats to the platform and to individual player accounts.
• Responsible gaming monitoring: Monitoring gaming behaviour for indicators of problem gambling, administering deposit limits and self-exclusion requests, and fulfilling 44kp's responsible gaming obligations.
• Customer support: Responding to your enquiries, resolving disputes, and maintaining records of support interactions to ensure continuity of service.
• Promotional communications: Sending you information about bonuses, promotions, and platform updates by email or SMS where you have provided consent or where we have a legitimate interest in doing so. You may opt out of marketing communications at any time.
• Platform improvement: Analysing aggregated usage data to understand how players interact with 44kp, identify areas for improvement, and inform product development decisions.
• Legal claims: Preserving and using data as necessary to establish, exercise, or defend legal claims arising in connection with your account or use of the platform.

Under applicable data protection standards, 44kp relies on the following lawful bases when processing your personal data:

• Contract performance: Processing that is necessary to enter into or perform the agreement between you and 44kp — including account registration, financial transactions, gaming services, and customer support. Without this processing, 44kp cannot provide the services you have signed up for.
• Legal obligation: Processing required by law or regulation, including KYC verification, anti-money-laundering checks, age verification, and record-keeping obligations under 44kp's operating licence. This processing cannot be opted out of.
• Legitimate interests: Processing that serves 44kp's legitimate business interests — including fraud prevention, platform security, responsible gaming monitoring, and platform improvement — where those interests are not overridden by your privacy rights. 44kp has conducted balancing assessments to confirm that legitimate interest processing is proportionate in each case.
• Consent: Where 44kp sends you optional marketing communications by email or SMS, this is done on the basis of your consent. You may withdraw consent at any time by contacting [email protected] or following the unsubscribe instructions in any marketing message. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

44kp may share your personal data with the following categories of third parties:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, solely to process deposit and withdrawal transactions in PKR. These parties receive only the data necessary to execute the specific transaction.
• Identity verification providers: Third-party KYC partners who verify the authenticity of identity documents submitted during account registration. These partners process your document data solely for the verification function.
• Game software providers: Where 44kp's live casino and slot games are operated by third-party game studios, those studios receive game session data necessary to administer the specific game round. They do not receive full account profile data.
• Fraud prevention and security services: Third-party fraud detection platforms that analyse transaction and behavioural data to identify and block fraudulent activity across the 44kp platform.
• Legal and regulatory authorities: Where required by law, court order, or regulatory requirement, 44kp may disclose personal data to relevant authorities. 44kp will notify you of such disclosure where legally permitted to do so.
• Professional advisers: Lawyers, auditors, and compliance consultants who require access to specific data in the course of providing professional services to 44kp, subject to professional confidentiality obligations.

All third-party service providers acting as data processors on behalf of 44kp are required to maintain appropriate technical and organisational security measures, to process personal data only on 44kp's documented instructions, and to comply with applicable data protection requirements.

The 44kp platform uses cookies and similar tracking technologies (including local storage and session tokens) to support platform functionality, improve user experience, and gather usage analytics. Cookies are small text files stored on your device when you access 44kp.net.

44kp uses the following categories of cookies:

• Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in while you play, and security tokens that protect your account from cross-site request forgery. These cannot be disabled without preventing platform access.
• Functional cookies: Enable the platform to remember your preferences — such as your preferred language, display settings, and responsible gaming tool configurations. Disabling these will not prevent platform access but may affect your experience.
• Analytics cookies: Used to collect aggregated data about how players navigate the 44kp platform, which pages are most visited, and where players experience difficulties. This data is used to improve platform design and performance. Where analytics are conducted by 44kp's own tooling, no personal data is shared with external analytics providers.

You can control cookie preferences through your browser settings. Most browsers allow you to view, delete, and block cookies. Note that blocking strictly necessary cookies will affect your ability to log in and use the 44kp platform.

44kp retains personal data for as long as is necessary to fulfil the purposes for which it was collected, comply with legal and regulatory obligations, and resolve any disputes that may arise.

The following retention principles apply:

• Active account data: While your 44kp account is open and active, all account data including identity, financial, and gaming records is retained in full for operational, compliance, and responsible gaming purposes.
• Post-closure retention: Following account closure — whether voluntary or by 44kp — identity and financial transaction records are retained for a minimum period as required by the anti-money-laundering and record-keeping obligations under 44kp's operating licence. This period is typically five to seven years from the date of the last transaction.
• Responsible gaming records: Self-exclusion records and responsible gaming intervention records are retained for the duration of the exclusion period and for a reasonable period thereafter, to prevent the re-registration of previously excluded players.
• Support communications: Records of customer support interactions are retained for a minimum of two years to enable continuity of service and to support the investigation of any disputes that arise.
• Marketing data: Where you have withdrawn consent to receive marketing communications, 44kp retains a record of that withdrawal to ensure future marketing suppression. The underlying profile data may be anonymised once the active account record is no longer required.

At the end of applicable retention periods, personal data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual.

44kp implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and 44kp servers, ensuring that data in transit cannot be intercepted or read by third parties.
• Encryption of data at rest for sensitive data categories including identity documents, financial records, and authentication credentials stored on 44kp infrastructure.
• Role-based access controls limiting access to personal data to 44kp staff and systems that genuinely require it for their function. Access is logged and reviewed regularly.
• Two-factor authentication available to all players as an optional additional security layer for account access, and mandatory for 44kp administrative staff accessing player data.
• Regular security assessments including penetration testing and vulnerability scanning conducted on the 44kp platform and infrastructure.
• Incident response procedures to detect, contain, and respond to data security incidents. In the event of a data breach that poses a risk to your rights, 44kp will notify affected players as required by applicable standards.

While 44kp takes data security seriously and applies industry-standard protections, no digital platform can guarantee absolute security. You are responsible for maintaining the security of your own device and 44kp account credentials. If you believe your account credentials have been compromised, please contact 44kp support immediately.

As a 44kp player, you have the following rights in relation to the personal data we hold about you. These rights may be subject to certain conditions and exceptions — 44kp will explain these when you exercise a right if any exception applies.

• Right of access: You may request a copy of all personal data 44kp holds about you, along with information about how it is used, who it has been shared with, and how long it will be retained. This is commonly known as a Subject Access Request.
• Right to rectification: If any of the personal data 44kp holds about you is inaccurate or incomplete, you have the right to request that it be corrected. For registered account details such as your phone number or email address, you may be able to update these directly through your Account Settings.
• Right to erasure: You may request that 44kp delete your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose it was collected, or where you withdraw consent on which processing was based. Note that this right may be limited by legal retention obligations, particularly for identity and financial transaction records which must be retained for regulatory compliance periods.
• Right to restrict processing: In certain circumstances, you may request that 44kp temporarily restrict how your personal data is processed while a dispute about its accuracy or our use of it is resolved.
• Right to object: You have the right to object to processing of your personal data that is based on legitimate interests, including profiling for marketing purposes. Where you object to marketing processing, 44kp will cease that processing immediately.
• Right to withdraw consent: Where processing is based on your consent (such as marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact [email protected] with your account username and a clear description of the right you wish to exercise. 44kp will verify your identity before processing any rights request and will respond within 14 business days or notify you if additional time is required.

The 44kp platform is an adult gaming service and is not directed at or intended for use by persons under the age of 21. 44kp employs age verification procedures during account registration — including verification of date of birth and, where required, submission of government-issued identity documents confirming age — to prevent underage access.

If 44kp becomes aware that it has collected personal data from a person who is under 21 years of age, it will immediately close the associated account, forfeit any winnings or bonuses accumulated on that account, and securely delete the personal data associated with the underage account except where retention is required by applicable law.

If you are a parent or guardian and believe that your child may have registered a 44kp account, please contact [email protected] immediately so that the account can be investigated and closed. Please do not attempt to log into the account using your child's credentials — contact 44kp support directly.

44kp reviews this Privacy Policy periodically and may update it to reflect changes in our data practices, new regulatory requirements, or operational developments. The "Last updated" date at the top of this document reflects when the most recent version came into effect.

Where changes are material — meaning they significantly affect how 44kp processes your personal data, the rights available to you, or the categories of data shared with third parties — 44kp will provide advance notice to registered players via their registered email address or via a prominent notice on the 44kp platform. Material changes will take effect no earlier than fourteen (14) days after notification.

For minor changes — such as corrections, clarifications, or formatting updates that do not affect the substance of our data practices — the updated policy will be published at 44kp.net/privacy-policy and will take effect immediately upon publication.

Your continued use of the 44kp platform after any policy update constitutes your acknowledgement of the updated Privacy Policy. If you do not accept the updated terms, please stop using the platform and contact 44kp support to close your account and arrange withdrawal of your remaining Real Money Balance.

If you have any questions about this Privacy Policy, want to exercise any of your data protection rights, or have concerns about how 44kp has handled your personal data, please get in touch:

• Support Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 on the 44kp platform, average response 3–5 minutes

When submitting a data protection enquiry, please include your registered 44kp username, a clear description of your request or concern, and any relevant reference numbers or dates. This will help us locate your records and respond more efficiently.

If you are not satisfied with 44kp's response to a data protection complaint, you may have the right to escalate the complaint to the relevant supervisory authority under the data protection framework applicable to 44kp's operating jurisdiction. 44kp will provide guidance on the appropriate escalation route upon request.

This Privacy Policy was last reviewed and updated on 1 January 2026. It supersedes all previous versions of the 44kp Privacy Policy.